France Bans Meat-Like Terms for Vegetarian Products. Could America Be Next?
Ultimately it won’t stop the rise of compassionate eating because the delicious, nutritious, Earth-friendly and ethical benefits will prevail.
JESSICA GENTILE: ‘The French National Assembly just ruled that any plant-based “meats” can no longer be labelled or marketed as such. In other words, vegetarian or vegan products, regardless of their shape, can no longer be called burgers, steaks, sausages, or fillets. Even phrases like “bacon taste” can’t be used in product descriptions. The vocabulary ban also applies to non-dairy products like soy and nut milks. Lawmakers claim these new regulations will help lessen consumer confusion and that clarity of language is a necessary for grocery shoppers to make the most informed purchasing decisions…
Some claim these new regulations are being prompted by concerns within the meat industry, which feels threatened by the rise in popularity of plant-based proteins… Wendy Higgins, of Humane Society International, said: “It’s a shame that instead of embracing vegan and vegetarian food, France has adopted a position of defensive paranoia. But ultimately it won’t stop the rise of compassionate eating because the delicious, nutritious, Earth-friendly and ethical benefits will prevail regardless of what you call the products”.’ SOURCE…
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